Consuming Kids: The Commercialization of Childhood [Video]

Consuming Kids is a 2008 documentary that throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.

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Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.

Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.

“An outstanding film with an urgent message, Consuming Kids is remarkably researched and elegantly executed. It leaves no room for doubt that relentless marketing to children is hurting their mental and physical health. Turning a child’s sandbox, filled with so much imaginative potential, into a shopping mall is a crime. It is not what children consume, but what they are directed to think and feel about themselves and their world that is really at stake.”  – Chyng Sun, Ph.D. Creator of Mickey Mouse Monopoly

If we love and care about our children, all children, this is a MUST SEE documentary!!!


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