Following a lengthy silence in the wake of the Cambridge Analytica scandal, where it was revealed that a data firm was able to obtain personal information from over 50 million Facebook accounts, company CEO Mark Zuckerberg finally spoke out on Wednesday.
“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg wrote in a Facebook post. “I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.”
Facebook’s top dog then embarked on a small media tour, addressing several of the major concerns highlighted by the unsavory affair. While speaking with the Wall Street Journal, for instance, Zuckerberg said his company has launched an investigation into third-party developers who are “doing bad things” with users’ personal data on the Facebook platform.
But he also admitted that “like any security precaution, it’s not that this is a bulletproof solve” and that no mechanism “by itself is ever going to find every single thing.”
While it’s great that the company is taking a proactive step, the effort is not likely to comfort those users who feel their privacy has already been violated. What’s more, Zuckerberg conceded in the interview that the investigation may take months or more to complete.
In the meantime, options are available to those who refuse to simply wait around while Facebook gets its collective act together.
For starters, stop using the “log in with Facebook” option after downloading an app. It may take a bit longer to create a new account, but the app won’t get instant access to private information from your Facebook profile, which the company itself admits is what happens.
For the apps you’re already using, there’s a fairly simple process for managing the types of data they can access. Or, if you prefer, the same process always you to delete the app entirely.